GeorgeBryanBrummel,aBritishmilitaryofficer,lovesLadyMargery,thebetrothedofLordAlvanley.DespiteherowndesperateloveforBrummel,shesubmitstofamilypressureandmarriesLordAlvanley.Brummel,broken-hearted,embarksuponalifeofrevelry.HebefriendsthePrinceofWalesandleavesthearmy,becomingsubsequentlythebest-knownrakeanddecideroffashioninEurope.Ashisaffairsflourish,sodoeshisdisdainforhisbenefactor,thePrince.EventuallyBrummelfallsintodisfavor,anditisonlyLadyMargerywhohasanychanceofhelpinghim.